An Exploratory Study of Casino Customer Loyalty Programs 1 Part One . Introduction . Amidst an economy in recession, casino operators have been forced to abandon the build it and they will come strategy. Instead, gaming executives have had to slash spending and An Exploratory Study of Casino Customer Loyalty Programs Specifically, this study attempts to understand aspects that have been proven successful in order to design more effective customer loyalty programs. This literature synthesis provides important professional implications for casino executives in effectively An Exploratory Study of Casino Customer Loyalty Programs 34
A Customer-based Assessment of Casino ... - Semantic Scholar
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BibTeX @MISC{Crofts11anexploratory, author = {Cristina R. Crofts and Cristina R. Crofts and Cristina R. Crofts}, title = {An Exploratory Study of Casino Customer Loyalty Programs}, year = {2011}} American Express Loyalty Program Case Study: Software Free … An Exploratory Study of Casino Customer Loyalty Programs. It is not possible in this study to survey loyalty program members to. American Airlines was the first. Winners and Losers: Segmenting a Casino Loyalty Programme
This exploratory study examines the relationship between customer-based casino brand equity and firm performance using Macau casinos as a sample. The results indicated that better-performing casino brands were associated with greater customer-based brand equity, which comprises brand loyalty, brand image and brand awareness. An exploratory study of how casino dealer communication … An exploratory study of how casino dealer communication styles lead to player satisfaction Jinsoo Hwanga and Seulgi Parkb quality and customer loyalty in the Asian casino indus-try, and Shi, Prentice, and He (2014) found that different dimensions of casino service quality affected player Casino Loyalty Programs within the Las Vegas Locals' Market